Cultural Heritage vs. Economic Growth: The Punaluu Conundrum
- Chiaki Yamada
- Mar 20, 2024
- 1 min read

A heated battle is unfolding on Hawaii's Big Island over a proposed development project in Punaluu, a cherished stretch of black sand beach and ponds along the rugged Kau coastline. This area, beloved by locals, tourists, and fishermen, is not just a scenic spot but also acrucial habitat for endangered wildlife such as hawksbill sea turtles and Hawaiian monk seals.
Native Hawaiians revere Punaluu as a wahi pana, or culturally significant place, adorned with ancient temples, shrines, petroglyphs, and burial sites. However, plans for the Punaluu Village development by Black Sand Beach LLC have divided opinions.

The proposed project aims to develop 147 of the 434 acres owned by Black Sand Beach LLC
in Punaluu. It includes 225 residential and vacation rentals, a retail and wellness center, a fish market, and a seafood restaurant, among other amenities. With an estimated construction cost ranging between $200 million and $350 million, the development aims to boost economic opportunities in the region.
The recent meeting of the Windward Planning Commission in Hilo saw hundreds of attendees and testimonies, reflecting deep-rooted concerns. Over 80% of the local community expressed reservations about the development's impact on the environment and cultural heritage, according to a survey conducted by the Kau Environmental Alliance.
As tensions simmer and discussions continue, the fate of Punaluu hangs in the balance, representing a broader struggle between development aspirations and cultural/environmental stewardship in Hawaii's evolving landscape. Stay tuned for updates on this evolving saga.
Chiaki Yamada REALTOR® | Broker
808-937-6789 Mobile | Text

KW Big Island
73-5619 Kauhola Street, Suite 208, Kailua Kona, HI 96740




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